How to Get a Bigger Audience for Your Next Studio Recital


\The Music Blog | How to Get a Bigger Audience for Your Next Studio Recital

Studio Recitals are important!  They give your students the opportunity to share their hard work with others, and they create some of the most rewarding memories you’ll ever make as a teacher.  I love them!

But it can be disheartening to pour everything you’ve got into preparing yourself and your students for your recital only to have a handful of people show up.

Here are are few things you can do to share the excitement with guests and fill those empty seats at your next studio recital!

 

Pick Your Date Early. 


The Music Blog | How to Get a Bigger Audience for Your Studio RecitalsHave your date, time, and location finalized and on the books at least two months in advance.  Few guests will take an invitation to a “tentative” recital seriously no matter how far in advance, and even fewer people will be able to make room in their schedules when they hear, “Hey, by the way, I have a recital next week!  Want to come?”    Waiting until the last wire to finalize plans is unprofessional…  Plus, it makes it nearly impossible to assemble a good audience.

Planning ahead is key to a relaxed evening for you and your students, a well-done event, and a large audience. 

 

Make Sure Your Students Are Confident.


Most of our students will not inspire themselves to invite a list of guests.  There are definitely exceptions, but students are often timid about inviting friends because they are nervous or lack confidence in their own performance. As teachers, we are responsible for making sure our students are prepared and for building their confidence.  (I hope to write a full post on this topic soon!)

So, encourage them!  Talk to them about their fears, remind them of their strengths, and help them realize that their family and friends will be at the recital to cheer them on, not count their mistakes.  Tell them that you enjoy hearing them play and that their guests will, too.  Your encouragement will make a more confident performer and a more enthusiastic guest-inviter!

 

Ask Your Students if They Have Invited Guests


Sometimes students are so wrapped up in thinking about their performance that they forget to invite guests and need to be reminded.

Repeatedly.

Start asking a month in advance if they’ve invited anyone yet, then keep asking, smiling, and encouraging them every week until recital time!

 

Ask Your Student’s Parent to Help


It may seem like a given, but many parents don’t actually think about inviting guests until you ask.  And once you mention it, they love the idea.

So get them calling up the aunts, cousins, grandparents, and friends, and you’ll have a full house before you know it!

 

Invite People Yourself!


Remember, your studio recital isn’t just about your students – it’s also a showcase of what you have accomplished through your students, and many of your family and friends would love to see how you have been investing your time.

So take a few minutes to look through your email contacts, social media connections, and old-fashioned address book, and let your friends and family know about your recital.  Don’t be hesitant – you will probably be surprised at how many of them are interested in coming!

If you’re unsure about who to invite, start with your extended family and close friends, and branch out from there.

 

Mail or Hand Out Invitations.

 

The Music Blog | How to Get a Bigger Audience for Your Studio RecitalsMail or hand out small invitations as a follow-up after you’ve personally told your friends about your recital.  This is a perfect way to help those well-meaning friends who wanted to come to your recital but quite simply forgot.

The invitation doesn’t need to be extravagant – a simple, decorative, one-sided sheet works perfectly.  Include the title – ‘Spring Recital’, etc. – date, time, location, your email or phone number, and a very brief paragraph or sentence inviting them to attend.

Physical invitations are more memorable than email invitations (which get lost in the inbox), and many of your guests will appreciate having one place where they can reference all the details at a glance.   Besides, everyone loves getting invitations…  They’re just plain fun!

 

Perform!


That’s right.  Consider performing at the end of the program!

It does NOT need to be your most recent or most complicated piece, but an engaging, well-done performance will delight your guests and be just one more reason for them to come.  Plus, it will motivate your students and encourage their parents.

[box style=”white” ]KEEP IN MIND…  Performing does require an extra measure of personal preparation beforehand and concentration on the night of the recital.  Remember, your first duty is to your students, so if performing means you won’t be able to give them the full attention they need, then don’t do it.[/box] 

Have a Nice Reception.


Why this one?  Two simple reasons:  1. People love food.  2. People love to visit.

So, first, make sure there is plenty of food.  Put some thought into the reception, and make it nice!  It doesn’t need to be candle-light-cloth-napkin-three-course-meal kind of nice, but it does need to be more than store-bought-cookies-out-of-a-plastic-container kind of nice.  Ask each of your students’ parents to bring something sweet or savory, and have fun bringing a number of treats yourself!

The Music Blog | How to Get a Bigger Audience for Your Studio Recitals

Second, make sure there is plenty of time to mingle.  Guests will be more eager to come if they know they will be able to visit awhile with their little musicians instead of having to leave the building as soon as the performances are over.  Besides, some of the most encouraging, motivating memories for students come from their recital receptions when they are praised by their family, friends, and strangers on a performance well done.  Allow plenty of time for you, your students, and your guests to mingle, visit, and make memories!

 

Pay Attention to Detail.


This one is important whether you have a huge crowd or just a handful of close friends.

BUT… it will set your recitals apart and help your audience grow from one recital to the next.

Remember, most people have dire impressions of music recitals and dread the thought of going to one.  Why?  Because so many recitals are scraped together at the last minute, they start late, the kids bumble through their pieces, there’s no program, you hear the same piece 5 times in a row, and the teacher looks frantic the entire time. Simply put, they’re unprofessional. This does not need to be you!

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The Music Blog | How to Get a Bigger Audience for Your Studio Recitals

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Instead,
Select repertoire that is interesting and widely varied.
Print a lovely program.
Add a vase of flowers and tufts of greenery to the reception tables.
Be organized.
Smile.
Take extra time to prepare your mind and think through what you’re going to say so you will be relaxed and confident on the recital evening.
Make sure all of your students know how to bow and smile.
Be a gracious host.
Have a dress code for your students.
Talk to your guests and thank them individually for coming.
Enjoy your evening, and help everyone else to enjoy theirs.
And, by all means…  make sure there are lots of tasty treats at the reception!

 

Make your recital evening memorable, and your audience will want to attend again!


The Music Blog | How to Get a Bigger Audience for Your Studio Recitals

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Recitals are a lot of work, but they’re worth every. single. bit. of it.

So, relax, plan ahead, make memories, and put your very best effort into creating a professional, well-done night of music.

And don’t forget to tell your guests that you hope to see them again at the next recital!

Have any other tips?  Share them in the comments!

How to Get a Bigger #Audience for Your Next Studio Recital | The Music Blog. www.sfzMusicBlog.com #music #studio #recital #tips #teaching #piano

 

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  1. Lily Bowman

    I liked your idea about creating invitations that can be given to students to distribute to friends and family. It’s also a sneaky way to advertise your studio :)
    I also give out certificates after each year of music study. In addition, two trophies are awarded for Outstanding Achievement and Most Improvement. I don’t know if these affect the turn-out at recitals but I have never had a student absent.
    Usually when you take your time and make the recital a professional and classy event, parents and students don’t want to miss it!

    Reply

  2. Hannah

    Great tips, thanks for sharing!

    Reply

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